Promotional strategies of airtel essay

Do you believe that one of the challenges facing mobile operators in India is the diversity of the coverage regions? Along with political factor, economic factor is also key in determining the marketing strategy for the company.

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It is now promoted under the Airtel brand. At that time, other alternatives must be chosen. Radio Equipment for GSM. What will matter a lot in this war will be the availability of EDGE compliant handsets at affordable rates. The cellular subscriber club expanded by Its unique color and logo?

Just Dial and say the name of the service.

Airtel Marketing Strategy

Advertising Build product awareness among early adopters and dealers. Do you believe that your service provider has a genuine commitment to creating a modern and efficient communications? It provides mobile, fixed telephony as well as broadband and subscription television services Airtel won 3G licenses in 13 telecom circles of India?

The target segment is not very concrete but, there is an attempt to focus on those who can afford. These resources will assist the company to react in the dynamic condition.

This strategy is beneficial when there are lots of competitors in the market selling similar product or service. Different Medias are the suppliers during the marketing. In the next phase the campaign associated Airtel with Cellular only thereafter was the Bharti Cellular connection 60 brought up.

The First telecom company in the world to receive the ISO I have tried to focus on children who are easily attracted towards sweet things.

To change your tariff plan call our IVR at and leave a request. The population which has just realised the importance of cellular phones has to be roped in.

While the cellular industry has been on roll for the first three quarters of the previous financial year with an average of While making any strategy for marketing, its needs different resources such as tangible and intangible assets like finance, premises, manpower, skills and knowledge.

GSM is matured enough; it started in the mids. The basic product promise by Airtel is mobility. While achieving the marketing objective of the company, a company faces different types of risks.

It includes creating structure for the organization, reducing the debt and gearing ratio of the organisation and improving the balance sheet of the company. Voice — Product Portfolio Airtel Enterprise Services telephone services go beyond basic telephony to offer our users a whole host of Value Added Services as well as premium add-ons.

Sachin TendulkarShahrukh Khan and music maestro A. The product promise which might cost different 1 higher is an important variable in determining the target audience. So, I have tried to segment the consumer based on the group. With a host of great features, also simple to use, Airtel Prepaid makes everything that you dreamt and believed, possible.

When you read a well-written essay, you can see the flow of thoughts of the writer.

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To know more, call customer service at If we want to concentrate on marketing, there are different modes of marketing in current days. In order to reduce the cost of the product, the production cost should be minimized.

I have prepared slides which I am going to discuss in this presentation.

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The move is aimed at stopping the churn in the pre-paid subscriber base. Besides there is a vast rural segment where the cellular services have not made much headway and Uploaded for www.Marketing strategies A marketing strategy is a description of goals that need to be achieved with marketing efforts.

Airtel Marketing Strategy

A marketing strategy is normally formed by an organizations business goals. Business goals and a marketing strategy should go hand-in-hand. MARKETING STRATEGY ADOPTED BY BHARTI Bharti has spent a considerable amount on advertising its mobile phone service, Airtel. Besides print advertising, the company had put up large no of hoardings and kiosks in and around Delhi.

Marketing Strategies of Airtel - authorSTREAM Presentation. CONTENTS: CONTENTS I NTRODUCTION A IRTEL B RAND R EVIEW M ARKETING M IX S WOT O F A IRTEL L ATEST P ROJECTS O F A IRTEL P ERFORMANCE T ILL D ATE F UTURE S TRATEGIES. Unit No: 7 Assignment 2 Business Strategy Higher National Certificate In Business Year 2 Using Contrasting Business Examples Describe The Main Benefits To Customers Of Internet Marketing can you afford to live Airtel Strategy George Washington Could Not Afford To End Slavery Design Of Scalable And Reliable Topology Of Wireless Sensor Network: A.

The AIRTEL Digital TV advertisement offering ‘Free Regional Pack for life„ was accused of being misleading as the DTH licence was valid only up to May (Feb, ) The CCC of ASCI found the claim made in the SMS ad that Airtel Digital TV Recorder is High Definition capable as misleading BSNL has accused Airtel of unfair trade practices.

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